Sunday 15 November 2009

Getting the Foundations Right for Your Online Business - by Anand Kumar

For every beginning business (whether online or brick&mortar, etc), there are a few rules to success that can help you to get the results you desire. If you are just starting out and moving into entrepreneur status, you want to make sure that you follow some simple concepts. This ensures that you are able to move your business in the right direction, while avoiding start-up failures that are common among beginners. Following these simple guidelines can help you to get the outcome you desire with your business.

1. Start with basic organization. Whether this is your first business or your tenth, you want to begin with planning everything out so you know what your goals are and what you would like to do. Having a business plan, which defines your vision, mission, objectives and services or products, can help you to look at the big picture of what you want to do. You want to combine this with a strategic plan and marketing plan so you have goals to reach in the first year and future years.

2. Building your finances. If you are starting from scratch, then you want to make sure that you are able to create an income flow and revenue, as well as know what you can or can't invest in. By creating a financial plan for the first few years through estimated values, you will be able to grow your business with the right amount of revenue in mind. Be conservative in your figures. Many first timers over estimate their income and underestimate their expenses therefore setting themselves up for failure from the beginning.

3. Branding your name. After the planning is done, you want to make sure that you are able to step into the next level by creating a strong brand for your company and yourself. This means that you will need to have a visual representation of yourself and what your company does, such as through a logo and promotional materials. You want to combine this with branding through content, including slogans and basic information that potential customers have access to that help them to remember who you are. Build up relsationships with your customers as it builds credibility and trust.

4. Marketing new prospects. Once you have the basic set-up, it is time to get to the potential customers that are interested in your product. If you have a brick and mortar business, then holding a grand opening and making sure that you reach your demographic area can help you to build your business quickly. If you want to compliment this, then marketing on the Internet can help to create a sustainable presence while allowing you to move forward with your business. Learn to use free ads online and classified ads in newspapers. Use as much of social media such as facebook and twitter to get yourself known.

5. Know how to progress. The initial footwork for any beginning business can help lead you to new opportunities for growth. Making sure that you take the organization and foundation that you set up in the beginning with the ability to expand on the main ideas can then lead you to continuous success for your business. You will find that this will provide you with continuous opportunity and growth, without moving into the pitfalls of beginning business.

With these simple and effective beginner tips, you will soon be on your way to wealth and prosperity with your business. Making sure that you are able to set up the foundation of your business first and then move into growth can help you to get the right return while helping you to move forward with your products or services.


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